Shannon Passero is the owner of Shannon Passero Design. For almost two decades, she was the co-founder, creative director and designer of the women’s clothing brands Pure Handknit, which debuted in 1998, and Neon Buddha, which launched in 2006. Her designs have appeared on the covers of Nordstrom and Neiman Marcus catalogues, the television shows Celebrity Apprentice and City Line and in more than 2,500 better specialty stores throughout North America, Europe and Australia. Ethical work standards have always been at the forefront of Passero’s management strategy, and the brands have touched the lives of more than 6,000 workers in Northern Thailand since their inceptions.